Analytics Services

Server-Side Tracking Setup

Crafting a successful marketing strategy relies on effective tracking at its core. In this digital landscape, where investments are made across platforms like Google Ads, social media, and email marketing, understanding the intricacies of your online approach is paramount. Picture this: allocating time and resources to various channels, yet feeling uncertain about their effectiveness – certainly not an ideal scenario.

The vitality of data and tracking becomes evident in ensuring that your advertisements reach the right audience on platforms such as Google Ads and Facebook. To propel your business forward, you require accurate data derived from straightforward tracking setups, all while adhering to regulations surrounding data usage and consent.

In the past, reliable data was often obtained from platforms like Google Analytics and Facebook. However, evolving rules and the prevalence of blockers now impede comprehensive tracking. Hence, an investment in tracking becomes indispensable for making informed decisions based on the data you manage to collect.

Server-side tracking

Enter server-side tracking – a dependable solution that enables you to track every sale and comprehend the actions of visitors on your online store. In a world where obtaining customer data is becoming increasingly challenging due to privacy regulations, server-side tracking emerges as a necessary tool, albeit one that doesn't have to be complex.

Addressing issues like tracking interruptions after a mere 7 days, server-side tracking stands out from other methods by providing more extended tracking capabilities. Unlike traditional approaches, it remains unaffected by ad blockers, as it employs a different data transmission method.

The unique aspect of assigning an ID to each individual facilitates recognition across diverse online spaces, bolstering your marketing endeavors significantly. Implementation is not restricted to a single platform; you can set up server-side tracking on various channels, including Google Ads and Facebook, with the added benefit of potential improvements in website speed.

Concerns about privacy rules are alleviated when server-side tracking is correctly configured, ensuring compliance. Taking responsibility for this alignment, it's essential to connect your cookie banner with server-side tracking to maintain transparency.

While there are costs associated with setting up server-side tracking, the positive impact it has on your marketing endeavors makes it a worthwhile investment. If you seek assistance in tailoring server-side tracking to your specific needs, our team is ready to provide the expertise required, ensuring your tracking requirements are met without unnecessary complications.

Embark on a journey to ensure data consistency through our tracking services

Experience a smooth transition with our guided setup, where our experts address data discrepancies to achieve unified data across platforms.

Enhance your ecommerce tracking with our comprehensive solutions and take advantage of our real-time troubleshooting capabilities.

Benefit from our efficient 48-72 hours turnaround time, minimizing downtime. Let us reshape your data landscape and empower your business with reliable insights.

Schedule a Consultation Today